SSL Certs
1
In 2017, Google mandated the installation of SSL certification on all websites. Those without will get an "insecure" notice as well as lose SEO ranking.
Linkedin Vids
2
LinkedIn hopes the availability of the video feature will encourage users to create videos on their professional work and submit it to the network. According to LinkedIn, videos (from the limited release) are already getting shared 20 times more than any other content.
UX Has High ROI
3
There’s a big difference in basic design and design with the user experience in mind, which requires a bit of analysis and understanding of target audience demographics.
Google Search
4
If you can figure out the search path your typical target audience member takes, you’ll be on the road to more conversions. Put yourself in the consumer’s shoes. What type of keywords would you search for if you wanted to find what you have to offer?
Email Marketing
5
A conversational tone is almost always the best choice for marketing emails.The easiest way to get started is to read your writing aloud. If you sound like a college professor, the tone is too formal.