If a picture is worth a 1,000 words, imagine what the value of video is!
According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more leads and sales for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
By adding video to your landing pages, website, and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.
As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now.
Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years.
Short samples of "Explainer" videos by RAC Creative Solutions Click on thumbnails to watch
"I finally put 2 and 2 together! I always watch videos online and I never thought I could have my own until I talked to RAC, now my prospects are converting into clients, because they are watching mine!"
“Often times with CRMs, the biggest challenge businesses face is getting their sales and marketing teams to use the CRM day in and day out. HubSpot's CRM gives sales & marketing personnel of all experience levels an easy to use, highly intuitive and logical interface, that makes the likelihood of full adoption high.”